Service / Research, Analysis & Reporting

Data-driven insights to measure, learn, strategise and make smarter decisions

We provide customised research, analysis and reporting solutions to help industrial companies assess and optimise their B2B communication strategies. By focusing on the most valuable metrics, our team delivers highly tailored, data-driven insights that empower companies to refine their marketing efforts for improved engagement, enhanced B2B brand positioning and superior results. By following a proven four-step process (measure, learn, strategise, justify), we help you make informed improvements to optimise your communications strategy in alignment with key business goals.

Trade media

Our global proprietary monitoring, reporting and analysing tools can empower you to measure and elevate your media coverage with meaningful insights.

Track media engagement generated from both print and online trade media campaigns to provide a complete picture of your impact.
Measure and analyse the performance of different press releases and editorial efforts using a broad range of media monitoring metrics.
Customise reports based on both local and global business goals and priorities, providing you with clear oversight of potential improvements to optimise strategies.

Social media

Leverage real-time data to develop and optimise relevant, engaging social media strategies.

Make use of customised, data-driven engagement insights in real-time.
See how your brand is performing across social media platforms with our social listening services, enabling your team to respond quickly to both positive engagement and potential issues.
Detailed metrics help evaluate the success of specific campaigns, gauge public sentiment and provide insights into customer opinions and emerging trends. Use this insight to facilitate adjustments and ensure future strategies resonate more effectively with target audiences.

Share of voice

Analyse, compare and benchmark your mark presence against competitors to refine strategies, improve B2B brand positioning and lead the conversation.

Competitive analysis research enables you to evaluate the strategies, strengths and weaknesses of your business competitors.
Identify areas of your communications strategy where your company is leading or lagging.
Use tailored insights to identify opportunities for growth or differentiation, refine strategies, and improve competitive positioning.

Audience

Reach the right decision-makers using stakeholder mapping and customer journey strategies to develop relevant, personalised messaging.

Conduct stakeholder mapping to outline the specific roles, needs and communication preferences of your target audience.
Prioritise content for key decision-makers, creating personalised messaging to drive greater engagement and stronger relationships.
Build a customer journey framework to outline the phases of a customer’s brand interactions. Develop relevant content and touchpoints for each stage to optimise the buyer experience, improve conversion rates and increase customer retention.

Online presence

Optimise your search visibility and drive greater conversions with industry-specific keyword analyses.

We deploy unique expertise in key industrial sectors to understand the specific language preferences and requirements of your buyers.
Identify and analyse the specific search terms and phrases that your target audience uses to find specific products or services online.
Target the most relevant and effective keywords to improve search rankings, increase conversions and drive better business outcomes.

Industry insights

Leverage insights into current and emerging industry trends, market dynamics and competitive landscapes to inform marketing strategies and stay ahead of the curve.

Comprehensive industry analyses explore key industry trends and evolving market dynamics.
Findings are compiled into tailored reports designed to help address the unique challenges and needs of your businesses, empowering you to anticipate changes and position yourself effectively in the market.
Key data points assist industrial companies in making informed decisions, identifying growth opportunities and adapting strategies to stay competitive.