SONGWON

Challenge

SONGWON approached EMG with the comprehensive task of optimising and maximising their presence at a major trade show. The project brief entailed numerous aspects, with our scope being to:

• Develop a creative booth design and manage the booth build.
• Enhance customer communications before and during the event.
• Coordinate media activities and advertising plans.
• Provide comprehensive support for stand staff.
• Organise other B2B event management and engagement activities.

Goals

• Leverage the trade show as a platform to enhance SONGWON’s brand recognition and visibility.
• Facilitate impactful interactions with industry stakeholders, potential clients, and existing customers.
• Showcase SONGWON’s expertise and product offerings to generate high-quality leads and unlock new business opportunities.

Approach

EMG worked to enhance SONGWON’s trade show presence with an event marketing plan focused on targeted customer communications, strategic media outreach, extensive operational support and a standout booth design.

Execution

• Managed comprehensive stand development, including display panels and all support services.
• Created and executed integrated customer communications, including microsite, eCampaign and distributor event. 
• Coordinated media engagement through pre-show outreach, press conferences and multi-channel advertising.
• Delivered full on-site event support, including briefing materials and professional hosting services.
• Implemented digital solutions including iPad information system and targeted attendee communications.