Service / Key Messaging Development

We empower businesses to articulate their value with clarity and confidence. Our key messaging workshops facilitate collaborative discussions, helping teams refine their core messages for key scenarios such as trade shows, product launches and sustainability initiatives. Through our story-mining audits, we uncover authentic and often overlooked narratives within your organisation. By analysing internal and external communication channels, we identify strengths and weaknesses in current messaging, enabling you to communicate strategically and persuasively. By working with us, industrial companies will enhance their brand identity, ensure consistent stakeholder engagement and drive growth through impactful storytelling.

What we offer

Key messaging workshop

Our collaborative workshops are designed to help you define and refine your core messages for maximum impact. We bring together key stakeholders to craft a compelling narrative that resonates with your target audience and aligns with your business objectives. Through structured exercises and expert guidance, we help you distil complex ideas into clear and powerful messages.

• Conduct in-depth target audience analysis, including audience mapping and customer journey development.
• Create clear, concise value propositions to highlight your unique benefits and position you as an industry leader.
• Align messaging with business goals and differentiate from competitors, ensuring clarity and effectiveness in all communications.

Story-mining audit

This is a comprehensive analysis of your existing communication assets and channels. We dive deep into your company's history, operations and values to uncover authentic, often overlooked narratives. This process helps identify powerful stories that can be transformed into compelling communication assets, strengthening your brand positioning and boosting engagement.

• Analyse existing content across all channels – identify opportunities to repurpose and enhance your messaging.
• Review company communications assets, including backgrounders, leadership profiles and external communications materials.
• Conduct competitive storytelling benchmarking and identify narrative gaps to inform future communication strategies.