Milliken

Challenge

Milliken needed to maintain strong customer connections during the Covid-19 pandemic, which had halted in-person events and meetings. This meant leveraging LinkedIn's value, not least for its sales team as a tool for sustaining customer relationships. Milliken also recognised the need to equip its sales force with enhanced LinkedIn skills for networking and profile optimisation, enabling them to effectively represent the brand and engage with customers in the digital sphere.

Goals 

• Enhance the sales team's understanding of LinkedIn's value in their roles.
• Improve the quality and effectiveness of sales team LinkedIn profiles.
• Increase engagement on Milliken's company page and boost internal team involvement.

Approach 

We developed a comprehensive LinkedIn training and optimisation strategy for Milliken's global sales teams. The approach focused on delivering tailored training sessions, providing personalised profile enhancements and creating engaging content across multiple languages. This strategy aimed to empower Milliken's sales force to effectively use LinkedIn as a key tool for customer engagement and brand representation.

Execution

• Conducted three LinkedIn training sessions for different business units and regions.
• Updated over 40 LinkedIn profiles with optimised content.
• Crafted 85+ personal LinkedIn messages in English, Spanish and Portuguese.
• Provided ongoing support and guidance to encourage consistent LinkedIn engagement.