OQ

Challenge

OQ sought support in developing a new website design that effectively showcased its newly merged and acquired assets. Additionally, the company was seeking to enhance awareness and engagement across its digital marketing platforms, including the website and social media channels.

Goals

• Increase digital engagement and awareness on digital platforms.
• Create a unified digital strategy across content and SEO.

Approach

We collaborated with OQ to implement a B2B marketing strategy, underpinned by several improved digital assets, that effectively showcased OQ's expanded portfolio and strategic vision.

This B2B marketing strategy transformation was built around several key objectives and actions: 

• Developing a corporate website and an event-related microsite
• Creating a comprehensive content development and digital marketing programme
• Conducting messaging development workshops to determine strategy and identify target audiences
• Mapping and developing content with SEO optimisation
• Creating a media and PR strategy aligned with the updated messaging
• Providing translations for localisation
• Event management

Execution

• Conducted messaging workshops to define brand strategy and develop SEO-optimised website content.
• Created themed event microsite with aligned messaging and call-to-action content.
• Managed website development process and coordinated multilingual content localisation.
• Integrated digital presence with media and PR strategy across all platforms.
• Delivered cohesive event management to ensure consistent brand messaging.