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K 2025
Get ready for K 2025 with our comprehensive playbook! Dive into all the key insights, trends, and essential details to stay ahead of the game. Whether you're planning to attend, exhibit, or stay informed, this guide has everything you need. Don't miss out—explore now!
The power of K
K is more than just a trade fair – it’s where the future of plastics and rubber takes shape. Since 1952, K has been the industry’s most influential gathering, bringing together global leaders in production, processing and innovation.
The 2022 edition demonstrated K’s reach within the industry. More than 177,000 visitors from 167 countries attended, with 3,020 exhibitors showcasing across 177,516 square metres of exhibition space.
Why EMG for K 2025?
For over 25 years, EMG has been helping companies maximise their presence at K. As the only communications agency with a dedicated on-site office at the show, we offer comprehensive support that goes far beyond traditional PR services. Our deep understanding of the plastics and rubber industry, combined with our strategic communications expertise, ensures your message reaches and resonates with key decision-makers.
EMG’s results at K 2022 speak for themselves:
- Supported more than 15 leading industry clients
- Generated over 1,500 media clippings in key trade publications
- Orchestrated 90+ executive interviews
- Managed multiple successful press conferences
- Delivered impactful social media campaigns
Comprehensive K 2025 services
EMG supports companies attending and exhibiting at K across the entire event management journey. Our services include…
- Strategic messaging development
- Media relations and press kit creation
- Digital content strategy
- Stand development and management
- Social media campaign planning
- Spokesperson training
- Dedicated EMG team on-site
- Press conference and Tech Talk management
- Media interview coordination
- Real-time social media coverage
- Photography and video services
- Daily media monitoring and reporting
- Comprehensive coverage analysis
- ROI measurement
- Follow-up media relations
- Content repurposing for extended value
- Strategic recommendations for future activities
Why K 2025 matters
K 2025 comes at a crucial time for the plastics and rubber industry. With sustainability, digitalisation and circular economy driving innovation, your presence at K needs to reflect your leadership in these areas. The show's visitor profile underscores its importance – 71% of attendees come from outside Germany, where the event is hosted, and 75% are involved in purchasing decisions.
The event attracts a highly influential audience, with 47% representing top management and 67% from manufacturing sectors. Most notably, 98% of visitors express satisfaction with the show, demonstrating K's consistent ability to deliver value for both exhibitors and attendees.
