Straumann

Challenge

Straumann faced the task of positioning itself as a thought leader in the dental industry in a way that is distinct from its product offerings. To achieve this, the company needed to establish its corporate YouTooth blog as a trusted source of dental educational content. Additionally, Straumann aimed to increase traffic to its blog and website, enhancing its overall digital presence in the competitive dental industry landscape.

Goals

• Establish Straumann as a thought leader in the dental industry through the YouTooth blog.
• Position the company as a dental educational content provider, separate from its products.
• Increase traffic to the blog and website – boost overall digital engagement.

Approach 

We created a comprehensive B2B content marketing strategy to position Straumann as a thought leader in the dental industry. Our approach focused on creating high-quality, relevant content for the YouTooth blog, optimising it for SEO, and ensuring it resonated with the target audience. We aimed to strike a balance between educational value and industry relevance, while also incorporating visual elements to enhance engagement.

Execution

• Conducted research to develop content themes and topics aligned with industry needs and trends.
• Crafted a suitable tone for the blog content that reflected Straumann's expertise and approachability.
• Wrote and published articles based on identified industry needs and standards.
• Created and sourced appropriate imagery and visuals to support content topics.
• Optimised all text for SEO to boost website traffic and brand visibility.