Clariant

Challenge

Clariant sought to strengthen its position as a sustainability leader in the specialty chemicals industry. The company needed to showcase its progress on sustainability initiatives and announce its new sustainability ambitions to a wide audience. The main challenge was to effectively communicate these efforts and goals, while generating interest and engagement from various stakeholders.

Goals

• Enhance Clariant's reputation as a sustainability leader in the specialty chemicals sector.
• Increase awareness of Clariant's sustainability initiatives and achievements.
• Generate widespread media coverage and social media engagement around Clariant's new sustainability ambitions.

Approach

We developed a multi-faceted communication strategy to highlight Clariant's sustainability leadership. This involved a range of initiatives, including a high-profile Sustainability Dialogue event, featuring expert discussions and interactive sessions. This was complemented by targeted media engagement and a coordinated social media campaign to maximize reach and impact across various channels.

Execution

• Planned and hosted the Sustainability Dialogue event at Clariant's Innovation Center, ensuring an engaging and interactive format.
• Organised and moderated a high-level panel discussion featuring industry experts and Clariant leadership.
• Developed comprehensive content to highlight Clariant's sustainability achievements and future goals.
• Conducted a media roundtable with 20 key journalists, providing them with exclusive insights and interview opportunities.
• Executed a coordinated social media outreach campaign, sharing real-time updates, images and key messages from the Sustainability Dialogue.