SABIC

Challenge

SABIC sought to maximise brand awareness and increase return on investment before, during and after K Show, the major international trade fair for the plastics and rubber industry. To achieve this, we needed to create a comprehensive event marketing and communications strategy that would showcase SABIC’s innovations and expertise to a global audience of industry professionals.

Goals

• Enhance SABIC’s brand visibility amongst key sector stakeholders.
• Generate significant media coverage across relevant platforms.
• Increase engagement with prospective customers and partners at K Show.

Approach

We developed an integrated B2B marketing and communications strategy to amplify SABIC’s presence at K Show. This involved the creation of essential messaging, multi-channel content distribution and strategic media engagement. During the event, we implemented a mixture of traditional and digital marketing methods to create a cohesive brand experience across numerous touchpoints, ensuring maximum visibility and engagement.

Execution

• Development of messaging and management of content creation across various platforms.
• Organised pre-K Show activities, including a press conference and dedicated micro-site launch.
• Conducted on-site activities such as executive interviews and social media content creation. 
• Delivered a multi-channel advertising campaign on print, digital and out-of-home media platforms.
• Provided continuous monitoring and reporting of media coverage and event impact.