We are EMG
We are EMG
Full-service B2B & AI visibility agency
Global industrial communications driving purposeful change, AI-era-proof
Full-service B2B & AI visibility agency
Stories that move people — and get found by AI

Clients

Expertise

Thought Leadership & Executive Profiling
Global Industrial Communications
Sustainability Communication
Insights, Strategy & Empowerment
AI Visibility & GEO

Client News

We know how the industrial trade media landscape works. For more than 30 years, our specialist knowledge and established relationships with key editors have enabled us to secure meaningful coverage in publications that matter most to our clients’ target audiences. Through our dedicated PressReleaseFinder platform, we streamline the distribution of your news to relevant editors worldwide. For those seeking to elevate brand awareness across industrial markets, it’s proven to be an instrumental platform, ensuring your innovations reach engaged, specialist audiences at the right time.
Mondi partners with Fixit Gruppe to deliver standardised paper bag portfolio reducing greenhouse gas emissions by 135 tonnes a year
Mondi partners with Fixit Gruppe to deliver standardised paper bag portfolio reducing greenhouse gas emissions by 135 tonnes a year

EMG Summit

The EMG Communicator Summit brought together industry leaders to explore ‘Sustainable Change’ in business communications. Delegates explored AI’s transformative potential, emerging sustainability requirements, and new regulatory frameworks, leaving with actionable strategies for their businesses.
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Insights

Content Marketing
Digital Marketing
Global Industrial Communications
Insights, Strategy & Empowerment
One great piece of content is not enough
Nancy van Heesewijk
When talking about AI, one question is now central to almost every client conversation we're having: how do we become visible in AI-generated search, and how do we prove it's working?
Content Marketing
Digital Marketing
Global Industrial Communications
Sustainability Communication
Thought Leadership & Executive Profiling
Has content become too vanilla?
Kim Lommaert
Content comes up, unprompted, in almost every conversation we have with clients. While some customers already have established strategies in place, others are just dipping their toes for the first time. It seems though that content marketing has finally reached a tipping point with industrial technology communicators. That’s great, but a word of caution – with AI making it easier than ever to churn out generic content at scale, beware of vanilla-isation.
Content Marketing
Digital Marketing
Global Industrial Communications
Key Messaging Development
Media Relations
Social media
The Media G&T: adding new twists to a timeless classic
Nancy van Heesewijk
Press releases and trade media articles are what we like to call the Gin & Tonic of the PR B2B world. Even though the media landscape has changed, these classic ways to reach your customer are still important and not going away. They work best when you have a product launch, a big announcement or a unique news hook that media within your sector are looking for. This might be an industry trend report, case study, survey results or any other content piece that they haven’t seen before and will appeal to their reader.

Global Reach

Contact

Our office locations

EMG Netherlands office
Lelyweg 6
4612 PS Bergen op Zoom
EMG China office
Rm. 903A, Building 3, No.235,
East Yunling Road,
Putuo District, Shanghai