Insights
Welcome to our knowledge hub, where we share expert views on global B2B communications, industrial innovation and strategic marketing excellence.
Unlocking the value of AI requires honoring human connections
Earlier this month, my EMG-colleague Adriana Pagels and I had the opportunity to deliver a keynote presentation at our client OQ’s Leadership Workshop. The main topic of the event was customer centricity and our presentation focused on the role of the media in telling customer centric stories.
EMG helps customers score big on Düsseldorf show floor
K 2019 turned out to be a great event for our customers – but don’t take our word for it – listen to the positive feedback from our customers.
Q&A: style press conference scores at K2019
A press conference featuring several of your executives is always a great draw for the international media, leading to real buzz in and around the event. But what do you do when you have an important announcement to make together with a partnering company?
EMG Training Programmes
Bringing out your inner spokesperson
In these days of 24-hour news cycles, fake news, alternative facts and focus on celebrity news, the soundbite is increasingly getting shorter, attention spans are waning and audiences are getting more cynical. Without doubt, it’s getting harder to be an effective spokesperson.
Staying one move ahead in crisis communications
An effective crisis communications strategy is more important than ever, as complexity levels increase and required response timelines decrease.
Behind the scenes
5 steps to a professional podcast
With the right preparation, a manufacturing sector podcast can be a great addition to your content strategy. Around 464 million people globally listen to podcasts, with 40 million of these tuning in between 2022 to 2023 alone, so there’s a good chance that the audience you want to reach is ready to be engaged!
Reporting Excellence:
Combining Analytics and Insights to Empower Clients in Meeting Their KPIs
In today's digital age, marketers have access to an overwhelming amount of data and tools that can provide valuable insights into their communications and marketing efforts for clients. However, amidst this abundance of information, it's crucial not to lose sight of the importance of quantitative insights in our reporting.
Messaging
Have you nailed yours?
Don’t assume that because you are operating in a deep industrial technology sector, marketing messaging doesn’t apply to you. The power of storytelling to convince and connect with audiences should not be underestimated, and carefully constructed messaging is the backbone of any successful B2B marketing programme.
Activity by topic
Advertising
Content Marketing
Crisis Communication
Digital Marketing
Event Management
Global Industrial Communications
Insights, Strategy & Empowerment
Key Messaging Development
Media Relations
Research, Analysis & Reporting
Social media
Sustainability Communication
Thought Leadership & Executive Profiling
Training Programmes
